Packages That Need A Makeover

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Some packages have been annoying for so long that it seems as if manufacturers are teasing us all. Why, in 2013, must consumers open a box of farina pretty much as they have for decades, by pushing in a cutout on the side of the box? How many times have you opened a bag of chips only to have it split and spill the contents? Patrick Reynolds, editor of the trade publication Packaging World , blames economics. “These are mostly low-margin, commodity products that yield small profits,” he says. “There isn’t a lot of motivation for companies to rip out equipment in their plants that’s bought and paid for and invest in new machinery, no matter how horrible the packaging.” Frito-Lay, for instance, abandoned an experiment to outfit snack bags with a resealable zippered closure because of cost, says Joe Angel, publisher of Packaging World, and besides, “they want people to eat all the chips all at once.” We’ve rounded up some familiar culprits and contacted companies to find out why they couldn’t do better. The issue. You need a strong but delicate touch to pull the bag open without causing it to split apart and spill chips. The company’s response. “It’s always great to hear from a fan. We want you to know that we are always looking to improve based on feedback from our consumers.” Then the company offered us coupons.
This article has been curated from Packages that need a makeover


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